Investors with a lot of money to spend have taken a bullish stance on Apple (NASDAQ:AAPL).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don’t know. But when something this big happens with AAPL, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga‘s options scanner spotted 13 uncommon options trades for Apple.
This isn’t normal.
The overall sentiment of these big-money traders is split between 61% bullish and 30%, bearish.
Are You Taking One of These 9 “Memory Erasing” Prescriptions? [ad]
You may think your memory loss is just a sign of getting older, but one of these 9 drugs could actually be damaging your brain... These 9 prescription drugs have now been linked to Alzheimer's disease diagnoses. If you're over the age of 60, and you're taking even 1 of these 9 drugs, your brain could be at risk. Click here to learn more.
Out of all of the special options we uncovered, 6 are puts, for a total amount of $231,776, and 7 are calls, for a total amount of $1,253,564.
Projected Price Targets
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $240.0 to $290.0 for Apple during the past quarter.
Insights into Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Apple’s options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Apple’s substantial trades, within a strike price spectrum from $240.0 to $290.0 over the preceding 30 days.
Apple Option Activity Analysis: Last 30 Days

Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | CALL | SWEEP | BEARISH | 03/20/26 | $3.5 | $3.45 | $3.49 | $270.00 | $913.1K | 23.1K | 3.0K |
| AAPL | CALL | TRADE | BULLISH | 02/20/26 | $20.55 | $19.65 | $20.55 | $240.00 | $119.1K | 4.9K | 7 |
| AAPL | CALL | SWEEP | BULLISH | 03/20/26 | $7.65 | $7.6 | $7.65 | $260.00 | $81.0K | 26.9K | 664 |
| AAPL | PUT | TRADE | NEUTRAL | 03/20/26 | $31.6 | $30.15 | $31.0 | $290.00 | $77.5K | 823 | 1 |
| AAPL | CALL | SWEEP | BULLISH | 02/20/26 | $1.17 | $1.14 | $1.14 | $260.00 | $49.8K | 23.5K | 5.0K |
About Apple
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, and Apple’s other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Present Market Standing of Apple
- With a volume of 4,155,278, the price of AAPL is down -0.35% at $259.66.
- RSI indicators hint that the underlying stock may be approaching overbought.
- Next earnings are expected to be released in 69 days.
Professional Analyst Ratings for Apple
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $307.29.
- Maintaining their stance, an analyst from Jefferies continues to hold a Hold rating for Apple, targeting a price of $276.
- An analyst from DA Davidson persists with their Neutral rating on Apple, maintaining a target price of $270.
- Reflecting concerns, an analyst from Wedbush lowers its rating to Outperform with a new price target of $350.
- Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Apple, targeting a price of $315.
- An analyst from JP Morgan persists with their Overweight rating on Apple, maintaining a target price of $325.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics.



